I took video content featured in each of these videos.

1. The first is optimized for social media and makes use of a viral sound. The video preformed well: 8,621 views.

2. The second is specifically aimed at non-business majors, giving them an inside look at the program.

3. The third is aimed at business majors that are second-semester freshman or first-semester sophomores. this social media video aimed at growing the Harbert Connects Programs.

   These focused primarily on Spain and Italy. This content helped Auburn double the number of student participants in the program.