AUBURN UNIVERSITYPrint:
Email:
“HARBERT Inspires” Campaign
Delivery: 100%
Open Rate: 65.2% (more than triple the industry average)
Click Rate:6%
Delivery: 100%
Open Rate: 55.2% (more than double the industry average)
Click Rate: 8%
I initiated and managed the execution of the “HARBERT Inspires” campaign. The goal of this campaign was to highlight and celebrate the 10 year anniversary of the college becoming named. “Inspiring Business” has been the tag line of The Harbert College of Business for a little over 5 years. This campaign incorporates and expands on established branding to elevate the visibility of the college.
This campaign ran on all social media channels, paid digital media, website banners and more. This concept also influenced design and branding of all marketing pieces in 2023-2024. (web design, print materials, etc.)
Aerial Photography and Videography
I frequently shoot aerial content for social media, paid media, websites, and more. Here is an example of some of my work being used to showcase the Harbert College of Business complex. This particular piece of content garnered over 12.4000 views, 11.4% engagement rate (the average engagement rate is about 4.7%).
Video Design - with Purpose
I initiated and managed the execution of the “HARBERT students go far” campaign. This campaign aimed to highlight prestigious internships, full-time jobs, study abroad programs, and unique experiences that Harbert students were awarded. This particular video is constantly running on a floor-to-ceiling video board in Auburn’s business complex. The content became such a success that the tours of the building, prospective student tours and more now feature this as a stop where they watch and discuss the significance of these opportunities. Due to its popularity this is refreshed each summer with content that students share with us, specifically to be featured on this screen.
Video:
Digital:
